TikTok is introducing a fresh option that enables them to reduce the quantity of AI-created content appearing in their feeds. This initiative comes as the platform disclosed that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a widespread launch. This shift coincides with a rise in AI content, fueled by emerging content generation software.
AI Content on Other Platforms
Recent reports that nearly 10% of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A large amount of this output is considered low-quality AI content, a phrase for inferior, factory-style content that is typically nonsensical or bizarre.
“We know from our community that many people like content created using AI tools, from computer-generated images to informative clips, and we aim to give people the option to adjust the amount of that, depending on their own likes,” commented a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3 billion videos on its service tagged as AI-generated. Overall, in excess of 100 million media items are uploaded to the platform every day, making clips made by AI a relatively small part of its complete catalog.
How to Adjust Settings
Users will be able to limit or boost the level of artificial media they see by using the topic control setting in the platform and choosing “AI-generated content”. Other topics that are already be controlled under the filter cover news, style, beauty, and movement.
AI Disclosure Rules
Its policies require content makers to tag lifelike AI-made content, and it forbids dangerous AI impersonations of well-known individuals or emergencies. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
Furthermore, the app will from now on add an AI-generated tag to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This step is designed to deter users from trying to bypass the labeling process.
Educational Initiatives
The company is additionally establishing a $2 million AI literacy fund for professionals and institutions to create educational content about responsible artificial intelligence. This initiative will assist educational bodies specializing in teaching coding and technology.
Platform Protection
The video-sharing app has justified its safety measures, during controversy over proposals to lay off numerous safety staff in the United Kingdom. TikTok is planning to cut a significant number of roles in its trust and safety team in its British office, with labor groups and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content prior to it is viewed by staff. TikTok reported a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to combine people and machines to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
